WEBSITE DESIGN
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BRANDING
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MALLORY ORR RESUME

WORK EXPERIENCE

  • Owner of cross-media marketing, graphic design and branding company. Delivering full package branding and creative assets for over 50+ clients in a broad range of industries.
  • Partnering with business and clients to expand their message across several channels, and extend their reach to capture their customer’s attention while delivering cross platform assets and content using adobe creative suite; Photoshop, Illustrator, Indesign, After Effects, Premier.
  • Providing insight on how to make clients business’ monetize online. Including guiding SEO, brand discovery, brand outlines, logo design, brand guidelines, social icons, website banners, social banners, social media templates, photo presets, email banners, emailtemplates, website templates, animated logo stings, drone videography, and print templates.
  • Successfully developing and designing over 20+ websites through Wordpress. Creating engaging graphics for both desktop and mobile to grab target audiences attention and responsive UI. Advising companies of useful analytic practices and SEO to track success. Delivering usable templates and coaching with client to utilize editable websites through Element or builder and without the use of continuous contract.
  • Executing social and email campaigns providing retargeting through multiple platforms including CRM services, Facebook, Instagram, Ticketmaster and other email marketing services.

  •  Lead and directed the design and production of visual materials used for advertising and web communications both internally and business to business.

  •  Worked with clients to create their brand and logo design. Managed and collaborated with designers to utilize the clients assets to create promotions for websites, book campaigns, banners for medical spa grand openings, gift cards, and brochures.

  • Promoted company’s objectives through creating media to be implemented on website, Instagram, IGTV, Facebook campaigns,website within the organization.

  • Developed and directed marketing efforts to increase the value and performance of Minuteman Press Longwood.

  •  Executed company-wide re-brand initiatives from formerly known Liberty Creative Group to Minuteman Press Longwood.

  • Leveraged customer engagement through Constant Contact, Google Analytics, and Facebook targeting. Creating and managing content and brand presence both online and print.

  • Provided design and direction for the new company website and brand using WordPress, creative collateral, web updating, productpackaging, and content. Prepared all internal printed material ready for print output.

  •  Managed direct marketing campaigns with XMPie software to create variable data for direct mail campaigns and consumer relations.

    for our goals

  • Collaborated with prospective clients, current clients, and radio station personnel to design and execute marketing initiatives for radio station sponsored events 
  • Responsible for the design of all deliverables for in house events and client promotions throughout Volusia County. Duties included but not limited to print design, web banner design, postcard design, online facebook advertisements, and logo design.
  • Supervised production of Southern Stone Events throughout Volusia County. Collaborated with event sponsors and internal and

    external teams on all aspects of planning and execution of the event to achieve the best outcome for our goals

Education

Bachelor of Arts in Communication – Concentration Media 
North Carolina State University
2010 to 2014

University of Technology Sydney Exchange Program
Studying Media Arts and Digital story telling  
2013 1st semester

Technical skills

Adobe Creative Suite • Adobe After Effects  • Adobe Illustrator  • Adobe InDesign • Adobe Photoshop •  Adobe Premiere • Website Development WordPress • Elementor • Yoast SEO • Branding • Adobe Premiere • Layout Design • Logo Design • Social Media Management • Search Engine Optimization (SEO) • Web Development • Video Production • Content Creation • Web Design • Email Marketing • User Interface (UI) • Typography • Google Analytics
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